Branding

Branding is not about changing your logo. A lot of people think having a new logo with some fancy changes to your marketing collaterals and your website is deemed as branding. That could not be any further from the truth. It is not mere symbols that create a brand. A brand is very complex, and it is even more so in today’s digital world.

Branding in our view is a projection of your emotions and thoughts onto the audience with the intent to distinguish your company as a thought and process leader. What do you convey? What arises in a person’s mind when they see your logo or hear the name of your company? Does it exude the right message, emotions and motivations that you want it to? Does it create stickiness, advocacy and success in the eyes and ears of your customers or potential ones? Or does your brand just bring a sense of doom and gloom. You have the choice to make it a leader.

Branding your company ensures a few things:

Increased visibility

Confirms your credibility

Creates the right sentiments that can permeate your audience

Inspire them to be your customer

Ensure they then become loyal

Turn them from loyalists to advocates of your brand

A strong brand can be invaluable to your business growth. It has many positives and can distinguish you in the very noisy and crowded marketplace. At De Mellows, we help companies grow through distinguishing themselves. We do not just do it cosmetically but intrinsically. We recreate the soul of your company. It is magic.

Branding is a powerful process. It is the evolution of your company’s soul to its most powerful state. Marketing a company can boost your business if your brand identity is set correctly.

Contact us for a free consultation to see how we can grow your business via branding.

Increased visibility

Confirms your credibility

Creates the right sentiments that can permeate your audience

Inspire them to be your customer

Ensure they then become loyal

Turn them from loyalists to advocates of your brand