CMS

Effective SEO Approach Using Content Management System

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There are a lot of inexpensive and cost efficient CMS’ or content management systems available in the market today. Joomla, Drupal, WordPress etc and you can even find in the internet where peddlers are offering some free services offering content management system. How do you rate them in terms of SEO? The fact is you cannot!

Content management system is an application that will enable you to edit and update your web content even if you are not familiar with the coding system involved in web development. This can also be an effective SEO approach since you now have the power to regularly update your website even without hiring experienced web developers every time you need to update your web content. More content = More traffic! This is the Golden rule of SEO.

Whatever option you choose, taking time to ensure that your website is consistent with the existing web standards must be included in your top priorities to make content management system more effective in delivering you your needed results. Error free coding system should be your first step in effective content management system.

Effective websites is known to perform well in the internet industry if it is search engine friendly with excellent SEO approach to boot. This can be further enhanced by using proven content management systems right from the beginning of your web development stage. Excellent web content management system must also be able to implement the SEO principles in making a website accessible and easy to navigate. These principles include:

When creating a website, every page on it must be search engine friendly and can provide working URL’s that can be used by web browsers and internet users as well.
Content management system must include the use of highly unique and creative title tags for your website. You must be able to direct these from the different pages of your site and bear in mind that incorporation of proper keywords in your title tags will enable it to be seen online. Interlinking them across the site and outside is also important.
It will also be helpful for your content management system can provide a different Meta description for every page you have. This is because search engines use these Meta descriptions to derive text snippets it will display on its results page. Although Meta keywords and key phrases are important for your website to allow it to be seen by search engines, you should also avoid keyword flooding by repetitively using it in your website. Keyword density is 3 % maximum.
Your content management system must also allow for easy manipulation and modification of website code implemented in your site during its development. This will allow web logical software to easily access your coding system which is significant web technology for SEO.
Your content management system must also have the capability to automatically update your website and develop an XML to guarantee that search engine are well informed about every update or modification you do in your website.
Most content management system use good CSS patterned web design to diminish the relative amount of content into an HTML format.
Your content management system ought to support the utilization of proper on page tagging of HTML codes. This will help search engine crawlers to index your website properly.
These guiding principles for content management system will allow your website to perform in its full potential while giving it the ability to be search engine friendly. It will also cost you a lot of time and money on modification costs if you are not able to implement this at the first stage of your web development.

Having said them, having a customized CMS website is better than using rigid template based versions like JOOMLA which we are not fans of! Having a customized solution goes a long way in satisfying your customers appetite for flexible creativity!

CMS websites: Joomla or Customized?

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Content management system is an effective web technology which allows website owners and developers to efficiently manage website contents. There are various types of application for content management system but one of the most popularly used today especially by online marketers is the web content management system which is applicable to various forms of business models.

One of the most commonly enjoyed platform is Joomla! It is an award winning CMS platform being used by thousands if not millions around the world. Do we fancy using it? Well to be honest , No! Joomla has its advantages because it is open source and developers around the world contribute to its ever growing popularity by developing plugins and custom modules. Sometimes you have to pay to own one and other times it is free.. it depends on what it is. Overall it is ok to have but we would want to stick to creating it from scratch.

Disadvantages of Joomla

It takes a long while to learn it. It is not as easy as it looks and you can ask any developer on this if he knows the entire dynamics of Joomla and he is bound to say NO!
Rigid template and you have to manage it and cannot be flexible on where you want to insert contents. It is quite fixed!
It is bound to look like another site which is Joomla driven hence you are not going to get much leverage in terms of creativity.
The latest version is much secure because one of our sites we created in Joomla was easily hacked into.
More inclined to Social networks and community based sites because of its extensive plugins but not necessarily for business oriented website.
Website seems to falter if there is heavy traffic and especially if you have a few extra modules and not a simple site. If you are or want to be popular, forget Joomla. Unless you get a seasoned developer to tweak the codes to accommodate huge traffic influx.
Add on plugins can cost you and you have to get someone to integrate that too.
Its urls are generally long and not SEO friendly as compared to customized versions
Hard core developers like us find it hard to build on because of a lack of documentation from Joomla.
If you want some off the shelf solutions, then WordPress is much better.
Joomla web designers are themselves confused on how to implement some changes. It never happens to hardcore PHP developers like most web companies like us.
Open source is the way and Php rocks if you ask us. We rather build and scale your website in the future without using Joomla although it is considered today as a very popular CMS. Even though we have done websites in Joomla, there were more issues that crop up when modification is to be done. It is not easy because Joomla is not flexible. There is more to it than it meets the eye.

Freelancer VS Professional Web Company? Who gives you the best deal?

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We usually think twice when it comes to choosing a freelancer of a professional web company for the optimization and marketing of our online business. Most of the experts consider that professional web companies are far better than the freelancers. Why? Some of the reasons have been mentioned below.Read up and you can judge for yourself.

Freelancers VS Professional Web Company

The professional web companies have dependability for your project. However, the freelancers may not have that as there are a lot who are fly by night guys.The professional full time company gives you seasoned experienced and a team to back your project up. Some freelancers are just trying to make a quick buck or just graduated and want to use you as a scape goat to build their portfolio.
The professional web companies have redundancy in their services. When one of the professional is not available, the companies have their replacement to serve the clients. On the other hand, if you are taking services of a freelancer, he would not be able to provide you with replacement services. The people who are working as freelancers, you are less likely to take an off from work. Professional companies remain available to you whenever you require and you do not have to wait for the freelancers to get the required work done.
Professional web companies are equipped with more knowledge of the latest tools and techniques which are used for solving your issues. On the other hand, freelancers do not have enough knowledge because they do this work as a part time job at home or they do not think that investing in project management tools and skills are vital to their business. But a professional company has all that because that is the livelihood and they pride in ensuring that the job is done well.
A professional web company does not give excuses like they are having a headache or they are on medical leave. When you take the services of a freelancer,you must be willing to sit through his excuses because he is a one man show. But for a company they cannot give you an excuse and they have resources to ensure your job gets done without giving silly excuses.
Professional web companies have proper office and employees. Whereas the freelancers do not have proper office locations or employees and they cannot arrange for meetings if urgently required. So, if you want to discuss something regarding your project, then it would take a lot of time for you to arrange a meeting with a freelancer. However, professional web company would not find a single problem in doing so.
A full time web company can can handle your multiple projects and campaigns. For instance, if you are doing a website , software and a mobile app and also need to have a marketing campaign alongside it , the freelancer cannot possibly do all 4 but a professional web firm can handle as they have the resources and team strength to do it seamlessly and professionally.
Decision is yours! You can consider all the aforementioned important points in order to choose the right firm for your website’s optimization.