Search Engine Optimization

8 Proven Strategies to Get More Clients For Your Dental Practice

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Dentists and dental clinics are pivotal in today’s society just as much as doctors and hospitals are. They take care of our dental hygiene and more. They help us smile better. They help us look better and they very well help boost our personal health and lifestyles. As much as they are taking care of us, they are not taking care of themselves, to be precise, their business. We are talking about marketing here. Yup!

Digital marketing has the capacity to improve every organization, regardless of the nature. To get more clients and build up the brand, companies must use the latest proven strategies to reach out to their prospects and clients so as to ensure they stay ahead of the game and keep competitors at bay. Unfortunately, we don’t see it happening as much as we want to, thus we want to give some free tips on how dentists and their organizations, can improve their businesses by trying to inculcate these few steps into their overall marketing game plan.

1) Professional Website

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Since everything is online, potential clients want to see what you are made of. This is typical today as everyone wants to go to your website to see your services and what kind of clinic you are running. To have a site which is not user friendly or with tabs which does not work or even worse, an ugly looking site, will just be a BIG NO NO! Ensure your site is coded well and looks aesthetically pleasing just like how we want our teeth done as well. Test that it loads fast and that it is view-able in all browsers. You can use nice pictures of your clinics and also have testimonials of clients flashing their pearly whites too. They could be even glorifying your services.

Don’t use “WELCOME TO OUR WEBSITE” tag lines as they are so useless. Use special offers, promos and enticing propositions to ensure that you get their attention. A website can do wonders if you know how to market it. Sadly, it is not done right. Some just place promotions without showing the value of it and it gets diluted. Promos have to be done properly otherwise it may be construed as being too aggressive or as another form of cheap marketing. A Brand must pull and push properly to ensure it maximizes its impact.

2) Responsive or Mobile friendly

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We still see websites which are not responsive which means it does not turn out well in smart phones. Remember that everyone carries a Smartphone and if they want to go for a quick clean, they will either ask a friend or Google you. If your friend refers you because you are a client and this potential client goes to your website and it looks bad, it will have an adverse effect on him/her and it will put the potential client off because your website does not show the details properly as compared to your competitors who have mobile ready website which adapts to mobiles and tablets easily. So instead of winning them over, you lose them.

3) Search Engine optimization (SEO)

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My tooth feels bad or perhaps I want to go for some teeth whitening because I want to have a million dollar smile ala Tom Cruise. I immediately GOOGLE and look for dentists on the first few pages. I look through them and choose one and book an appointment. Where is your clinic? Oops! You did not optimize your website so you are nowhere to be found, while your competitors did and are in the 1st page and are getting a huge clean bite(no pun intended) of your market share. SEO is crucial and companies are spending thousands of dollars every month to ensure they rank highly so that whenever people look for dental services, their website comes up and they get easy sales from those searching them on search engines. Forget yellow pages because it is dead and dusted. SEO is a must have ammo in your marketing arsenal.

4) Search engine marketing (SEM)

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Search engine marketing is similar to SEO. SEM is a paid search or otherwise known as PPC ( pay per click) . It is like an ad which appears on the top of search engines when you search on certain keywords like “dental clinic” or “dentists”. So, whenever someone clicks on your ad you pay a few dollars depending on a few factors like competition, quality scores etc. So companies like Google, Yahoo and Bing etc have systems which allow companies like yours to advertise and book a spot for visibility. It is a fast method to actually get clients. The problem is that SEM agencies or dental agencies that do it are doing it in a wrong fashion. They create ads and do not have a proper messaging or proposition and send their clients to their home page or an inner page or worse still, we have seen clicks which lead to an invalid page!  Even certain landing pages which we have seen created by these so called “experts” are atrocious hence the conversion is bad which means out of every 10 or 20 persons who click on your ad,  only 1 or 2 of them will book an appointment or make a call. This is traffic wastage and it can be rectified if they just knew the psychology of people. It is not just paying for ads and hoping and praying someone clicks on them. There is more to it in doing adwords or any other form of ads on Search engines. So what will work?

One needs to have a good copy as well as some neat tools and a proper landing page to ensure the conversion increases for you to get more leads. Certain scrupulous agencies are unaware of these methods yet they pass off as great SEM agencies and milk money from their clients. These clients are kept happy because they get something rather than nothing. 3 customers are better than no customer. The truth is they could have got more clients if their strategies are in place. However, being conditioned with their marketing agency they will stay with them rather than switch to another who can assure them more leads. Sentiment has no place in business. Choose what works.

5) Booking system and Notifications

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A booking system will aid in boosting your productivity and customer loyalty. An application can help send reminders to prospects as well as send them birthday cards, offers and promos. It is far cheaper to market to an existing client than to get a new one. But more often than not, this is not being done. It will be good to have an online booking system where your clients can come and chat with you as well as book an appointment for an array of service which they are keen in. It automates and increases productivity and helps in customer satisfaction. This will reduce operating costs and you can channel those funds to other areas to improve your business. Management software can help in boosting customer satisfaction. It can be in the form of mobile app or even an online booking system. Statistics have shown that if clients have downloaded your mobile app, chances of them switching to a rival company is slim because they will be quite comfortable in using your app. Thus, it will prevent them from switching to another provider just because of the inconvenience the whole process takes, unless your app does not serve the client’s purpose and is just a pure crappy one. Apps can send reminders and also promos and dental tips via push notifications which can help keep your Brand in your client’s head and increase customer loyalty.

 

6) Content is King

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Everyone now knows more about a lot of things than 20 years ago due to the availability of free information online. People understand more about dentistry than ever before because of the boom of the internet. People love to consume information and a very important tool for your marketing is to have lots of relevant content in your website. It can be in the form of a blog or even just white papers and articles. Ensure that you give away very good amount of information which can help your potential client. This will give them the impression that you know better than anyone else and they will come to you because they may see you as an authority. If you can share information which can help them, they will want to use your services because you have made them feel a bit more comfortable than a guy just showcasing his services and sticking promos all over. “Stickiness” as what we call it is a huge factor. Have content that sticks and get your marketer to write relevant articles. Google loves content heavy sites, hence will boost your SEO rankings too. You must have at least a minimum of 500 words for good impact. So go do some writing…but don’t rattle about the whole experience that goes into pulling that molar off though. Ouch!!!

7) Social Media

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Content is part of an overall strategy and in today’s world, you need to be social because that is where the crowd is. Your potential clients are out there. They are waiting for you to touch base with them and to pull them in with your special unique services. You may have the best product or a great team of dentists but if they don’t know you, then it is as good as you dreaming of hiring Bill Gates as your office boy. You must have a strong presence in social media platforms like FB, Twitter, LinkedIN, Instagram,Youtube etc. The more you share, the more you gain. Running contests, promos, special offers and giveaways are some examples which you can use to gain a loyal following. You can create special content on your channels and share it with your audience. Remember that giving is gaining. If you do it right, you can definitely boost your business and build a great Brand. Many great brands use social media to gain more audience and to build their brand. To not do digital marketing is suicide in today’s context.

8) Test to Improve your ROI (Return on Investment)

 

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We recently spoke to a dental clinic’s marketing manager recently and she doesn’t know which their best source of ROI is. They are unable to know which marketing campaigns they did and which gave them the most success and the worst results. So how can they possibly improve? They are also unable to tell if they have optimized their strategies and did any A/B testing. Ignorance is bliss but it can be fatal when you are running a business. A business can truly improve only if we know how to test and analyze properly. The onus is on the company or agency to keep on testing to see what works and what can work better. There are a myriad of strategies which can be deployed on social and online marketing and the results can come but which are the winning ones are what we need to find out so that we can bank more on that. This will help reduce the expenditure on those ineffective channels so as to reduce your marketing costs whilst boosting ROI.

Review your marketing now!

These are just 8 tip of the iceberg techniques and there are many more which can be implemented to boost your dental practice’s revenue and brand equity. Any dental agency can get more clients by implementing the above strategies as these are proven methods. We wish more companies can adopt digital marketing to get more clients for their business and not stagnate because your rivals are working with marketing agencies and consultants to get more clients which means they are stealing your market share. The digital era is here to stay and to say that “we are comfortable with our marketing efforts “is tantamount to being negligent and we all know what happened to Blackberry, Nokia, Palm and Kodak don’t we? They did not know what hit them and you won’t too if you are not keeping up with the changes of the tech world.

Visiting the dentist every year constantly helps keep our gums and teeth in great shape and so does constantly working on your marketing strategies. Leave it alone or think that you are doing a great job and you will see it rot…and I am not talking about our teeth here. Get an expert in to assess your marketing strategies and you will have a bigger and brighter smile.

Say Cheese!

Social Media Marketing: Revolutionizing consumer behavior

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E-marketing gurus have been emphasizing for ever so long how important SEO or search engine optimization is with regard to business. But now there is a new catchphrase doing the rounds: Social Media Optimization. It is one of the most dynamic tools of marketing and also marks a noticeable departure from traditional marketing modes. Loosely speaking, it is the cyber equivalent of ‘word of mouth’ message spread. It enables small businesses, especially, to grow and develop their own niche. Even though small businesses are slowly getting used to the concept the contagion is spreading.

Ever since online networking portals have taken over as popular socializing sites, the world of marketing has undergone a change that can only be described as cataclysmic.  To be sure, transactions involving buying and selling began to contour differently once cyber technology came to be recognized as a space for trading and transactional identity. The marketing world grew smaller in space as boundaries and geographies became irrelevant.

It is a known fact that trading depends on the configuration of the consumer base.  Any modification or variation in the latter brings about a concomitant change in the way trading or marketing is carried out. Social networking sites like Twitter and Facebook have revolutionized, in fact, re-defined consumer psychology. These platforms account for a plethora of social activities online including posting blogs and messages, establishing social platforms and so on, all the while ignoring geographical, social and time boundaries.

Social media optimization (SMO) not only unites people from all classes and social structures but also instills a measure of egalitarianism. Not too long ago, and to some extent even today, a sprinkling of senior business professionals would deliberate over cups of coffee or tea a campaign to advertise their business. They would then bring their ideas to an advertising company and launch their campaign via traditional channels. Customer engagement would be almost nil or unilateral at best.

But this top-down approach has changed thanks to social media optimization which has re-configured communication networks by introducing an element of hitherto unthought-of multidimensionality. This simply means that messages seep in from everywhere and anywhere at any given time, rendering communication highly interactive. This is great news for small businesses that want to save on time with regard to ad campaigns without straining their budgets. Consumer engagement too, goes up a hundred fold at the same time.

So far so good. Yet, do bear in mind that if you are running a small business you would need to make your message pithy, comprehensible, and attractive. Remember, if your content is interesting you would attract a sizeable traffic of interested readers who could ultimately end up as your buyers. To keep your consumer base permanently involved with your product and product lines lively engagement is very important. Try and make your content highly interactive and entertaining to the greatest extent possible.

At De Mellows we can make this possible through our team of SMO wizards. Contact us without delay if you want your business to grow.

Effective Tips for a Better SEO Campaign

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You want to be on the First page of GOOGLE or YAHOO and perhaps to a lesser extent BING. Well it is easier said than done. To understand how an SEO campaign works is sometimes a very complicated matter but there are some basic and important things you need to know that can guide you through as you discover the benefits of search engine optimization.  At De Mellows, a Singapore SEO Company who ranks 1 for competitive keywords in Yahoo and Google, we have the competence and technical prowess to ensure you hit the first page!

These basic SEO tips can be of great help for you in understanding how SEO really works. Search Engine Optimization is a new E – Marketing tool that can help you improve your web traffic based on the rankings you get in the search engines’ result page. If your website is included in the first page of the search results, chances are most internet users will click your link and get them redirected to your site.

Here are some effective tips to make your SEO campaign more successful.

  • The first thing you need to know is that SEO tips are made to help you understand better the advantage of anSEO. Before anything else, you have to make a thorough research about the most used keywords in your website. These keywords are the most vital description about your website and it will be targeted by the search engine. Getting more keywords to begin with can be a good strategy before milking it down to vital ones.
  • It should be highly searched words so that search engines could process it and give it a high ranking. You can also start improving your page title which will make your website more professional and legitimate and also add a description tag about what your website is all about in a nutshell.
  • Search Engine Optimization is a good way to redirect internet traffic via popular search engines like Google, Yahoo, Bing etc. By developing the key elements of your website and employing favourable keywords widely used by internet users, you will get a higher placement in the search engines’ ranking and this can significantly increase your traffic volume for your website. Conversely you can use niche keywords which are not often searched and be ranked high be employing niche marketing techniques.
  • To make your SEO campaign more effective, you have to contact professionals with expertise in this particular field and can provide you with some helpful and important SEO tips to improve your campaign. You can stick to what you do best like promoting your business or attending to your clients and we do what we do best by ensuring you reach the first page of Google or Yahoo via SEO. Search Engine Optimization is really not a science .. it is an art.
  • There are also various SEO tools which you can use to further improve your SEO campaign. There are free keyword tools and estimators which are very useful. You can source it from reliable companies online where you can get their software and integrate it in your SEO campaign. There’s a wide selection of SEO tools and you can select one which will work perfectly for your company.

SEO is one of the most effective and inexpensive way of promoting your website. It can provide your website high traffic volumes which mostly are pre-qualified by the search engines. The ROI will be very significant and a great contributor to your marketing campaign. Its main purpose is to provide you with top rankings in search engines by improving significant keywords. Search Engine Optimization strategies can be a simple method for some websites while others would require a more comprehensive and detailed website encoding. Most individuals with online based businesses use SEO to considerably increase their website’s search engine ranking.

Do you want to? At De Mellows, we provide free consultation and with our Money Back Guarantee, you are rest assured that you will hit first page. Try us and you decide…

Social media optimization: the new buzzword

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Ever since e-marketing began to take off in the 90s terms like search engine optimization and pay-per-click have become familiar buzz words. And now, the new kid on the block is a chic and savvy device known as social media optimization or SMO as it is more popularly called. As the name suggests it is a strategy aimed at luring customers via social media. In this it imitates the ad bulletins, letters to the editor, and supplements in the offline world of communication. Like the latter, SMO helps create brand image while aiding product promotion at the same time.

If you happen to be clever with the pen (or the keyboard in this ages of bytes) you can easily spread yourself – more specifically, your product – in social networking sites like Twitter, Facebook and also sites sponsored by Google. Blogging on these popular sites can lead to a highly interactive exchange of ideas aiding, thereby product promotion. So much more effective compared to sending out a thousand emails to latent buyers.

You can also deploy your creative instincts in the most imaginative ways possible by adding images or video clippings. Such an exercise, known as ‘viral marketing’, not only enhances the visual quality of your blogged message but also its believability. You would know that your product has finally arrived when other people begin blogging on it. The higher the number of blogs the greater the popularity of your product.

E-marketers, who are getting wise to the idea, have started using innovative measures such as opinion polls to gauge product popularity. Another way of gaining wide acceptance for your website, and product or products thereby, is to have buttons like ‘Digg this’ embedded in it. This then allows your website to get registered over Digg. Opinion polls that garner the highest number of votes, obviously, have the highest chances of making it to the first page of the Digg website. Once this is accomplished, your product stands to net the widest range of potential buyers. And all this costs nearly next to nothing. Compare this to the phenomenal costs companies incur in marketing.

The downside of this is that not everyone with a great idea or product can write a sparkling copy or the catchiest of slogans. If that is the case, put down your ideas on a piece of paper and practice your writing skills till you believe yourself to be word perfect. Get independent assessments before approaching the web. But if you feel all this is too much effort and you would rather devote your valuable time to developing your product then look to professional services. At De Mellows we are in a position to help as our writers happen to be the best in the market. Not only that; we can help give you the best web presence possible in today’s rapidly proliferating cyber age along with great IT support and aid. By the time your website gets launched you will be surprised at the number of queries you are likely to get!