social media optimization

Social Media Marketing: Revolutionizing consumer behavior

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E-marketing gurus have been emphasizing for ever so long how important SEO or search engine optimization is with regard to business. But now there is a new catchphrase doing the rounds: Social Media Optimization. It is one of the most dynamic tools of marketing and also marks a noticeable departure from traditional marketing modes. Loosely speaking, it is the cyber equivalent of ‘word of mouth’ message spread. It enables small businesses, especially, to grow and develop their own niche. Even though small businesses are slowly getting used to the concept the contagion is spreading.

Ever since online networking portals have taken over as popular socializing sites, the world of marketing has undergone a change that can only be described as cataclysmic.  To be sure, transactions involving buying and selling began to contour differently once cyber technology came to be recognized as a space for trading and transactional identity. The marketing world grew smaller in space as boundaries and geographies became irrelevant.

It is a known fact that trading depends on the configuration of the consumer base.  Any modification or variation in the latter brings about a concomitant change in the way trading or marketing is carried out. Social networking sites like Twitter and Facebook have revolutionized, in fact, re-defined consumer psychology. These platforms account for a plethora of social activities online including posting blogs and messages, establishing social platforms and so on, all the while ignoring geographical, social and time boundaries.

Social media optimization (SMO) not only unites people from all classes and social structures but also instills a measure of egalitarianism. Not too long ago, and to some extent even today, a sprinkling of senior business professionals would deliberate over cups of coffee or tea a campaign to advertise their business. They would then bring their ideas to an advertising company and launch their campaign via traditional channels. Customer engagement would be almost nil or unilateral at best.

But this top-down approach has changed thanks to social media optimization which has re-configured communication networks by introducing an element of hitherto unthought-of multidimensionality. This simply means that messages seep in from everywhere and anywhere at any given time, rendering communication highly interactive. This is great news for small businesses that want to save on time with regard to ad campaigns without straining their budgets. Consumer engagement too, goes up a hundred fold at the same time.

So far so good. Yet, do bear in mind that if you are running a small business you would need to make your message pithy, comprehensible, and attractive. Remember, if your content is interesting you would attract a sizeable traffic of interested readers who could ultimately end up as your buyers. To keep your consumer base permanently involved with your product and product lines lively engagement is very important. Try and make your content highly interactive and entertaining to the greatest extent possible.

At De Mellows we can make this possible through our team of SMO wizards. Contact us without delay if you want your business to grow.

Social media optimization: the new buzzword

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Ever since e-marketing began to take off in the 90s terms like search engine optimization and pay-per-click have become familiar buzz words. And now, the new kid on the block is a chic and savvy device known as social media optimization or SMO as it is more popularly called. As the name suggests it is a strategy aimed at luring customers via social media. In this it imitates the ad bulletins, letters to the editor, and supplements in the offline world of communication. Like the latter, SMO helps create brand image while aiding product promotion at the same time.

If you happen to be clever with the pen (or the keyboard in this ages of bytes) you can easily spread yourself – more specifically, your product – in social networking sites like Twitter, Facebook and also sites sponsored by Google. Blogging on these popular sites can lead to a highly interactive exchange of ideas aiding, thereby product promotion. So much more effective compared to sending out a thousand emails to latent buyers.

You can also deploy your creative instincts in the most imaginative ways possible by adding images or video clippings. Such an exercise, known as ‘viral marketing’, not only enhances the visual quality of your blogged message but also its believability. You would know that your product has finally arrived when other people begin blogging on it. The higher the number of blogs the greater the popularity of your product.

E-marketers, who are getting wise to the idea, have started using innovative measures such as opinion polls to gauge product popularity. Another way of gaining wide acceptance for your website, and product or products thereby, is to have buttons like ‘Digg this’ embedded in it. This then allows your website to get registered over Digg. Opinion polls that garner the highest number of votes, obviously, have the highest chances of making it to the first page of the Digg website. Once this is accomplished, your product stands to net the widest range of potential buyers. And all this costs nearly next to nothing. Compare this to the phenomenal costs companies incur in marketing.

The downside of this is that not everyone with a great idea or product can write a sparkling copy or the catchiest of slogans. If that is the case, put down your ideas on a piece of paper and practice your writing skills till you believe yourself to be word perfect. Get independent assessments before approaching the web. But if you feel all this is too much effort and you would rather devote your valuable time to developing your product then look to professional services. At De Mellows we are in a position to help as our writers happen to be the best in the market. Not only that; we can help give you the best web presence possible in today’s rapidly proliferating cyber age along with great IT support and aid. By the time your website gets launched you will be surprised at the number of queries you are likely to get!

Comparing SEM With Traditional Advertising.

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In the most recent times, web business analysts have started to draw convincing comparison between SEM (Search Engine Marketing) with traditional advertising of the industrial period. The reason is because of the striking similarities in the basic features of both business advertising concepts. While trying to draw a close comparison between the two, a web business analyst agreed with many others that traditional advertising along with your website gets shoppers and prospective clients to your doorstep. Is he right?

The basic feature of traditional advertising comprising of print and broadcast media is that it informs a prospective buyer of an existing product that you offer, with an appeal for quality, efficient service and value, and directly leads the customer to your doorstep. Traditional advertising applies conventional means associated with the industrial period to communicate your message to your target audience.

However, traditional advertising is limited by numerous factors. One of those factors is geographical limitation which gives it access to a limited number of target audiences. Another factor is cost which makes difficult to have a maximum return investment. Again, traditional advertising is lacking in the area of proper and real metrics application to show customers the return on investment. It is also incapable of tracking effectiveness to measure customer response. With the rate of the speed at which trade globalization is moving, it is believed by some that traditional advertising will likely run out with this century.

SEM which means search engine marketing is a paid online marketing and advertising package that enables your web page to naturally and organically place itself on the top ranking of the search engines in way that brings it to the online doorstep of your prospective online buyers who are online at that traditional advertising. SEM informs your prospective buyer of your products and values, and directs them to your webpage. It employs paid placement, contextual advertising, and paid inclusion to get your specific target audience.

Like SEM, unlike traditional advertising explores the unlimited possibilities of the internet to give you unhindered access to your global target audience. With real metrics, SEM informs your target audience on the investment return and monitors effectiveness. With impression data and analytic software, SEM is able to track, measure and analyze customer anxiety and respond appropriately and timely. This feature helps webpage businesses to retain customers, especially choosy ones.

Conclusion

Search Engine marketing shares some basic features with traditional advertising especially in the area of leading specific targeted prospective customers to your doorstep or your webpage. However, traditional advertising and search engine marketing are quite different from each other when their specific individual features are considered in details. And as days go by, SEM is undergoing unimaginable innovations. These new innovations keep distancing SEM from traditional advertising.

Although we often compare your website to bricks and mortar we never lose sight of the fact that a website is just another means to advertise your bricks and mortar.

Search engine Optimization ( SEO )

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While many people are trying to promote themselves as the best SEO experts, they however do it wrongly. They pay Google to do it via sponsored ads. I mean.. cmon! If you are really an SEO expert , why don’t you bring your site up without paying Google to do it in the organic search listings? It bewilders me!

As a Singapore SEO consultant, we rank high in our keywords like Singapore web design, Web design Singapore, Singapore web designer and Singapore ecommerce. We are on the 1st page and better still.. we are on the first few actually! This shows our prowess and our talent in ensuring that we can compete by virtue of our hard work and talent. We do not pay search engines to market Search engine packages like the other companies do! We don’t! We are the real deal and the taste of the pudding is in the eating and here you go!

Getting high ranking in Google is not an easy task. It takes months and I know certain individuals working on that for years but to no avail. I guess they do not want to engage a professional SEO company to do that for them. As a Singapore SEO company we pride in ensuring our clients from all over the world are given great service as well as their demands are met. As much as we want to give them what they want, reality is different. Clients have different budgets, motives, targets and styles. We have to manage them carefully and give them the best advice possible. Listen.. they are paying clients and everyone who even gives us a dollar should be given proper guidance. That is not to say we are cheap! But we are here to provide the best bang for your buck and hence we have our reliable track record to back up our self flattery

There are many different methods of getting the site to the top but everyone will agree that the main fulcrum it rests on is following the Google guidelines. Secondly, ensure content is there! If you do not have anything then forget about ensuring first page success especially when the competition has gone up a million fold as compared to 5 years ago! Everyone wants a slice of traffic and we know what traffic can do for you. Yes… more eyes watching will mean more conversion which will lead to profits! It is is simple maths my friends and I am very sure that you want that end of that equation

Many people try to do themselves which is not recommended by us at all as you do not have the expertise nor the time! Why not focus on your business and customer service while we focus on online marketing and SEO for eyeballs. It takes 2 hands to clap and we want to be the other hand. More heads make better solutions is it not? We have seen people who stinge on their SEO marketing campaign that they end up shutting down because they try to do too many things at the same time. Unless you are a terminator who does not sleep, then it is better you assign the job to someone reliable. Someone you trust.. it can be us !