Trying new ways to get customers? Tried Google Adwords? And if yes, do you think AdWords is justifying your ad spend by bringing you good leads? If your ads haven’t been working out for you, it’s actually more likely to be because of something you’re not doing right.
Google AdWords is a proven lead generation system. It has the potential to be one of your most powerful marketing tools. However, there are a lot of mistakes you can make which will kill your chances of success. To make this article short and sweet, let us look at 3 common ones.
1. Sitting back and expecting results
As with any good marketing campaign, with Google AdWords you need to put in a lot of effort to ensure your ads are built for results. You can’t just create an ad, launch it and expect to sit back and do nothing.
Ads need to be tweaked at least once per week. They need to be analysed to see which keywords are working and how many click-throughs they’re getting. Keywords and customer requests change frequently so you need to stay abreast of these in order to ensure you run a good or rather a great campaign.
2. Linking to a poor quality landing page
A lot of times we try to narrow it down to the wrong things. Sometimes it’s not actually the ad itself that’s the problem – It’s the landing page that it’s linking to. Sad but true.
If you appear to be getting a good number of click-throughs, yet you aren’t increasing your sales, it’s time to take a hard look at what is the issue with the landing page where your potential customer visits. Why are they not buying or generating an interest in your product or service. Adding videos, testimonials and other freebies can enhance your chance of getting more enquiries. A good copy also must be taken into consideration to persuade the lead to share his/her contact details.
3. Trying to include too many keywords
We always want more or to more precise, we want . We want to exhaust everything. You may think that it is only logical that the more keywords you include, the more traffic you’re going to attract. However, it’s actually more effective to keep it simplified, clever and neat.Using targetted keywords are the way to go instead of just using up all the real estate that Google gives just to ensure that we “ TAKE IT ALL “.
More keywords surrounding your product or service can aid your company to show up more frequently in search. However, that doesn’t mean you’ll automatically get more visitors. Consumers are seeking relevant, exact results when they use a search engine. The more specific your keywords are, the more visitors the ad will attract.
Of course, there’s also the added bonanza that relevant, specific keywords are favoured by Google. So, you’ll end up paying less for the advertisement on Adwords, cutting your AdWords budget dramatically.
In essence, there are a couple of errors you can make, but the ones above do tend to be some of the most common. It takes skill, time and effort to run a successful AdWords campaign. Ideally you should have multiple campaigns running at the same time; each focusing on different keywords if you want to see the best results.If in the event you are not really an expert or not qualified, you can always hire an agency to run the show and you can focus on other areas of your business where you think you are ailing or probably needs your attention.
It is always wise to do what you do best and let the SEM agency do what they do best. Working hand in hand can always be a formula for success!