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7 Digital Trends in 2018 That You Need To Take Note

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The digital technology is on the rise to sophistication and global acceptance so rapidly that predicting accurately what to come in upcoming years will never be easy. Trends are changing faster than they can be implemented. With such a nail-biting competition among brands and companies, it is an absolute necessity to incorporate emerging trends in your strategic planning for 2018. Explore the 7 most credible digital trends in 2018 and ride the waves of change to the success.

1. More natural and instinctive ways of interaction:

With voice and images rapidly replacing old and tactile ways of interaction involving fingers and thumb in all the forms of technology we can expect the end of typing in coming years. These natural and instinctive ways of communication provide greater interaction and understanding and eliminate most of the confusions. Though it will be a hard task to achieve, it would be a tremendous implication for brands. So it is the right time for you to add this to your strategic plans for 2018.

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2. Improved Digital Assistance:

The connection with users will be more important than ever. For 24/7 contact and support the evolution of chatbots with common answers and information directing abilities will be mandatory. It will not only improve the comfort of users but will also raise their expectations from sites as they become more used to these chatbots. Robo-advisors on websites and mobile apps with wealth management advice and virtual advisors are becoming more and more popular.

3. Artificial Intelligence (AI) will seep into our life:

The buzz of using AI to manage and process the ever-increasing data is around for decades and 2018 is believed to give a huge breakthrough to AI technology not just in web and digital industry but also in homes, workplaces and on the commute. With technologies like machine learning, cognitive computing, data analysis and language understanding AI will rapidly seep into our lives.

4. Virtual Reality is the new trend:

Real-time Web apps by sharing information instantly have saved the clients from the discomfort of returning back to the site manually to see new updates. From the heavily relied Ruby on Rails to long-ignored Javascript single-page-applications every website will be needing the incorporation of real-time to flourish in the future. It creates an open connection between the server and the client and provides data immediately to the client automatically. Apps like Cloud 9 IDE, Super Sync Sports, Murally and Firepad with their hot animations will be changing the trend in 2018.

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5. Progressive and Mobile Web Apps:

Progressive Web apps will emerge as the major competitor of native mobile apps in 2018. Utilizing the stored cache data the users will be able to save the shortcut of the frequently used websites on their home screen. This transformation of websites and pages to mobile apps both in function and design will be the new trend as well as a challenge for the websites. With amazing delivery, stylish user experience increased engagement, improved conversions and work reliability web browsing will be more fun and comfortable.

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6. Motion UI:

We all know well-designed websites with elegant animations attracts more web traffic. The race will reach new levels in 2018. Crazy GIFs, flashing ads, and motion UI will be drastically changing the trends of website designing. With infinite options for page header transitions, nice hovers, animated charts, background animations and modular scrolling, websites will be more attractive and stylish. Long-form content, full-screen video, gradients, vibrant colors, illustrations will bring revolution in content writing making them more palatable.

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7. Content marketing will be more important than ever:

With an improved and wider options for content marketing, website designs and animation will be the main focus for customers. Video editing, animations, graphics designing, content optimization and promotions, advertisement, strategy and campaign management will lift the competition to another level. Only the websites adapted to the changing trends of content marketing will thrive in the near future.

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Charming animations with elegant blogs, social media content, webinars, and infographics will define the websites in 2018.

Although digital trends can change as quickly as they develop, it is important to stay on top of what is currently popular in the industry and with users. Not just fast and easy information, but smart, connected and stylish way of conveying information will be the main goal in the upcoming year.

For a FREE AUDIT of your online presence and on how to grow it fast, ping us at www.demellows.com or email sales@demellows.com today!

Google Adwords : 3 Mishaps to Avoid

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Trying new ways to get customers? Tried Google Adwords? And if yes, do you think AdWords is justifying your ad spend by bringing you good leads? If your ads haven’t been working out for you, it’s actually more likely to be because of something you’re not doing right.

Google AdWords is a proven lead generation system. It has the potential to be one of your most powerful marketing tools. However, there are a lot of mistakes you can make which will kill your chances of success. To make this article short and sweet, let us look at 3 common ones.

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1. Sitting back and expecting results
As with any good marketing campaign, with Google AdWords you need to put in a lot of effort to ensure your ads are built for results. You can’t just create an ad, launch it and expect to sit back and do nothing.

Ads need to be tweaked at least once per week. They need to be analysed to see which keywords are working and how many click-throughs they’re getting. Keywords and customer requests change frequently so you need to stay abreast of these in order to ensure you run a good or rather a great campaign.

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2. Linking to a poor quality landing page
A lot of times we try to narrow it down to the wrong things. Sometimes it’s not actually the ad itself that’s the problem – It’s the landing page that it’s linking to. Sad but true.

If you appear to be getting a good number of click-throughs, yet you aren’t increasing your sales, it’s time to take a hard look at what is the issue with the landing page where your potential customer visits. Why are they not buying or generating an interest in your product or service. Adding videos, testimonials and other freebies can enhance your chance of getting more enquiries. A good copy also must be taken into consideration to persuade the lead to share his/her contact details.

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3. Trying to include too many keywords
We always want more or to more precise, we want . We want to exhaust everything. You may think that it is only logical that the more keywords you include, the more traffic you’re going to attract. However, it’s actually more effective to keep it simplified, clever and neat.Using targetted keywords are the way to go instead of just using up all the real estate that Google gives just to ensure that we “ TAKE IT ALL “.

More keywords surrounding your product or service can aid your company to show up more frequently in search. However, that doesn’t mean you’ll automatically get more visitors. Consumers are seeking relevant, exact results when they use a search engine. The more specific your keywords are, the more visitors the ad will attract.

Of course, there’s also the added bonanza that relevant, specific keywords are favoured by Google. So, you’ll end up paying less for the advertisement on Adwords, cutting your AdWords budget dramatically.

In essence, there are a couple of errors you can make, but the ones above do tend to be some of the most common. It takes skill, time and effort to run a successful AdWords campaign. Ideally you should have multiple campaigns running at the same time; each focusing on different keywords if you want to see the best results.If in the event you are not really an expert or not qualified, you can always hire an agency to run the show and you can focus on other areas of your business where you think you are ailing or probably needs your attention.

It is always wise to do what you do best and let the SEM agency do what they do best. Working hand in hand can always be a formula for success!

2016 is here: 4 Tips to Achieve Your 2016 Goals!

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We are pretty sure you probably inked (or typed) your resolutions and have probably broke one or 2 on that immaculate list? Am I spot on? We are already halfway past the first week and if you have not, kudos to you. Statistics have shown that it’s tougher to keep your resolution than a good looking partner. The truth is that most people give up their goals/resolutions within the first week. Amazing yet sad but true.

There are many debates going on between proponents of growth hacks and the productivity schools that it’s hard to actually draw a line on what works and what does not work. It is simple. Why? It is because you are different from me. No two people are the same. My plan may not work for you and your plan may not work for me but the consensus is if you do write down your goals and do some kind of affirmations they have a higher chance of sticking through… till God knows when that is. Have you tried them? Having the desire to do this speaks volume regardless of whether we meet the objectives at the finishing tape or not. It is better than not trying at all is it not?

So to kick off 2016, I am going to give you some suggestions to ensure your personal and business goals will be met. These are some methods which I came across and have helped many people kick habits, form new ones as well as transform their lives. I am going to give you some cool tips on achieving your goals in 2016! Don’t take my words for it… why don’t you just give it a go? It is worth a try.

Tip 1
BE CRYSTAL CLEAR

Ensure your objective is specific and crystal clear. Don’t make an ambiguous statement and think that you can achieve it as your mind will not have a clear impression on the exact goal you want. Ambiguity leads to inaction. So be precise on what exactly you want to achieve in 2016. For example, instead of saying I want to improve my sales this year, break down the figures and indicate how many clients you want per month. This breaking down allows your brain to see things clearer and helps you take precise action.

Tip 2
DRILL DOWN

I know you are not a soldier nor would you want to aspire to be a contractor. What is drill down? Well this does not refer to the act of using a drill. It simply enhances point 1 to a more detailed perspective. Suppose you want to get 5 clients, how many prospects do you have to see? How many calls do you have to make? How many ads do you have to spend on? So do your sum and you will have a clearer picture. So work backwards and you will find a statistic which actually proves the outcome hence by following that, you can attain your goal of 5 or x number of clients per month.

Tip 3
VISUALIZE

Visualization is a great technique. It is recommended by motivational gurus and leaders of the business world. It is simple. Visualize what your goals are and what it will feel like to achieve them. Some tell you to go as far as feeling as if you have already achieved them. Take some time alone and meditate on these goals and sooner or later your subconscious mind will let you attain it and drive your body forward. Keep doing it from time to time and put yourself back on track if you seem to start drifting away.

Tip 4
DON’T GIVE UP

Obstacles will come. They come fast and hard in this material world. This should be of no surprise but do not let them bring your morale down. Don’t let anything get in your way and ensure that you do whatever it takes to get your goal. No one can stop you except you yourself. Our mind is our greatest enemy as well as our best friend so make your mind your friend and the mind will help you attain your goals in 2016. Stick to your goals like super glue and don’t ever peel away. To attain something wonderful you need to work hard. So get to work ! Put in some sweat equity and never give up. Soon you can realise your objectives if you keep plugging away.

Take a look at this motivational video and we hope this will motivate you to achieve greater success in 2016! All the best!