There are a lot of inexpensive and cost efficient CMS’ or content management systems available in the market today. Joomla, Drupal, WordPress etc and you can even find in the internet where peddlers are offering some free services offering content management system. How do you rate them in terms of SEO? The fact is you cannot!
Content management system is an application that will enable you to edit and update your web content even if you are not familiar with the coding system involved in web development. This can also be an effective SEO approach since you now have the power to regularly update your website even without hiring experienced web developers every time you need to update your web content. More content = More traffic! This is the Golden rule of SEO.
Whatever option you choose, taking time to ensure that your website is consistent with the existing web standards must be included in your top priorities to make content management system more effective in delivering you your needed results. Error free coding system should be your first step in effective content management system.
Effective websites is known to perform well in the internet industry if it is search engine friendly with excellent SEO approach to boot. This can be further enhanced by using proven content management systems right from the beginning of your web development stage. Excellent web content management system must also be able to implement the SEO principles in making a website accessible and easy to navigate. These principles include:
When creating a website, every page on it must be search engine friendly and can provide working URL’s that can be used by web browsers and internet users as well.
Content management system must include the use of highly unique and creative title tags for your website. You must be able to direct these from the different pages of your site and bear in mind that incorporation of proper keywords in your title tags will enable it to be seen online. Interlinking them across the site and outside is also important.
It will also be helpful for your content management system can provide a different Meta description for every page you have. This is because search engines use these Meta descriptions to derive text snippets it will display on its results page. Although Meta keywords and key phrases are important for your website to allow it to be seen by search engines, you should also avoid keyword flooding by repetitively using it in your website. Keyword density is 3 % maximum.
Your content management system must also allow for easy manipulation and modification of website code implemented in your site during its development. This will allow web logical software to easily access your coding system which is significant web technology for SEO.
Your content management system must also have the capability to automatically update your website and develop an XML to guarantee that search engine are well informed about every update or modification you do in your website.
Most content management system use good CSS patterned web design to diminish the relative amount of content into an HTML format.
Your content management system ought to support the utilization of proper on page tagging of HTML codes. This will help search engine crawlers to index your website properly.
These guiding principles for content management system will allow your website to perform in its full potential while giving it the ability to be search engine friendly. It will also cost you a lot of time and money on modification costs if you are not able to implement this at the first stage of your web development.
Having said them, having a customized CMS website is better than using rigid template based versions like JOOMLA which we are not fans of! Having a customized solution goes a long way in satisfying your customers appetite for flexible creativity!