Social media optimization: the new buzzword

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Ever since e-marketing began to take off in the 90s terms like search engine optimization and pay-per-click have become familiar buzz words. And now, the new kid on the block is a chic and savvy device known as social media optimization or SMO as it is more popularly called. As the name suggests it is a strategy aimed at luring customers via social media. In this it imitates the ad bulletins, letters to the editor, and supplements in the offline world of communication. Like the latter, SMO helps create brand image while aiding product promotion at the same time.

If you happen to be clever with the pen (or the keyboard in this ages of bytes) you can easily spread yourself – more specifically, your product – in social networking sites like Twitter, Facebook and also sites sponsored by Google. Blogging on these popular sites can lead to a highly interactive exchange of ideas aiding, thereby product promotion. So much more effective compared to sending out a thousand emails to latent buyers.

You can also deploy your creative instincts in the most imaginative ways possible by adding images or video clippings. Such an exercise, known as ‘viral marketing’, not only enhances the visual quality of your blogged message but also its believability. You would know that your product has finally arrived when other people begin blogging on it. The higher the number of blogs the greater the popularity of your product.

E-marketers, who are getting wise to the idea, have started using innovative measures such as opinion polls to gauge product popularity. Another way of gaining wide acceptance for your website, and product or products thereby, is to have buttons like ‘Digg this’ embedded in it. This then allows your website to get registered over Digg. Opinion polls that garner the highest number of votes, obviously, have the highest chances of making it to the first page of the Digg website. Once this is accomplished, your product stands to net the widest range of potential buyers. And all this costs nearly next to nothing. Compare this to the phenomenal costs companies incur in marketing.

The downside of this is that not everyone with a great idea or product can write a sparkling copy or the catchiest of slogans. If that is the case, put down your ideas on a piece of paper and practice your writing skills till you believe yourself to be word perfect. Get independent assessments before approaching the web. But if you feel all this is too much effort and you would rather devote your valuable time to developing your product then look to professional services. At De Mellows we are in a position to help as our writers happen to be the best in the market. Not only that; we can help give you the best web presence possible in today’s rapidly proliferating cyber age along with great IT support and aid. By the time your website gets launched you will be surprised at the number of queries you are likely to get!

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