Tags: E-Marketing

Social media optimization: the new buzzword

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Ever since e-marketing began to take off in the 90s terms like search engine optimization and pay-per-click have become familiar buzz words. And now, the new kid on the block is a chic and savvy device known as social media optimization or SMO as it is more popularly called. As the name suggests it is a strategy aimed at luring customers via social media. In this it imitates the ad bulletins, letters to the editor, and supplements in the offline world of communication. Like the latter, SMO helps create brand image while aiding product promotion at the same time.

If you happen to be clever with the pen (or the keyboard in this ages of bytes) you can easily spread yourself – more specifically, your product – in social networking sites like Twitter, Facebook and also sites sponsored by Google. Blogging on these popular sites can lead to a highly interactive exchange of ideas aiding, thereby product promotion. So much more effective compared to sending out a thousand emails to latent buyers.

You can also deploy your creative instincts in the most imaginative ways possible by adding images or video clippings. Such an exercise, known as ‘viral marketing’, not only enhances the visual quality of your blogged message but also its believability. You would know that your product has finally arrived when other people begin blogging on it. The higher the number of blogs the greater the popularity of your product.

E-marketers, who are getting wise to the idea, have started using innovative measures such as opinion polls to gauge product popularity. Another way of gaining wide acceptance for your website, and product or products thereby, is to have buttons like ‘Digg this’ embedded in it. This then allows your website to get registered over Digg. Opinion polls that garner the highest number of votes, obviously, have the highest chances of making it to the first page of the Digg website. Once this is accomplished, your product stands to net the widest range of potential buyers. And all this costs nearly next to nothing. Compare this to the phenomenal costs companies incur in marketing.

The downside of this is that not everyone with a great idea or product can write a sparkling copy or the catchiest of slogans. If that is the case, put down your ideas on a piece of paper and practice your writing skills till you believe yourself to be word perfect. Get independent assessments before approaching the web. But if you feel all this is too much effort and you would rather devote your valuable time to developing your product then look to professional services. At De Mellows we are in a position to help as our writers happen to be the best in the market. Not only that; we can help give you the best web presence possible in today’s rapidly proliferating cyber age along with great IT support and aid. By the time your website gets launched you will be surprised at the number of queries you are likely to get!

Freelancer VS Professional Web Company? Who gives you the best deal?

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We usually think twice when it comes to choosing a freelancer of a professional web company for the optimization and marketing of our online business. Most of the experts consider that professional web companies are far better than the freelancers. Why? Some of the reasons have been mentioned below.Read up and you can judge for yourself.

Freelancers VS Professional Web Company

The professional web companies have dependability for your project. However, the freelancers may not have that as there are a lot who are fly by night guys.The professional full time company gives you seasoned experienced and a team to back your project up. Some freelancers are just trying to make a quick buck or just graduated and want to use you as a scape goat to build their portfolio.
The professional web companies have redundancy in their services. When one of the professional is not available, the companies have their replacement to serve the clients. On the other hand, if you are taking services of a freelancer, he would not be able to provide you with replacement services. The people who are working as freelancers, you are less likely to take an off from work. Professional companies remain available to you whenever you require and you do not have to wait for the freelancers to get the required work done.
Professional web companies are equipped with more knowledge of the latest tools and techniques which are used for solving your issues. On the other hand, freelancers do not have enough knowledge because they do this work as a part time job at home or they do not think that investing in project management tools and skills are vital to their business. But a professional company has all that because that is the livelihood and they pride in ensuring that the job is done well.
A professional web company does not give excuses like they are having a headache or they are on medical leave. When you take the services of a freelancer,you must be willing to sit through his excuses because he is a one man show. But for a company they cannot give you an excuse and they have resources to ensure your job gets done without giving silly excuses.
Professional web companies have proper office and employees. Whereas the freelancers do not have proper office locations or employees and they cannot arrange for meetings if urgently required. So, if you want to discuss something regarding your project, then it would take a lot of time for you to arrange a meeting with a freelancer. However, professional web company would not find a single problem in doing so.
A full time web company can can handle your multiple projects and campaigns. For instance, if you are doing a website , software and a mobile app and also need to have a marketing campaign alongside it , the freelancer cannot possibly do all 4 but a professional web firm can handle as they have the resources and team strength to do it seamlessly and professionally.
Decision is yours! You can consider all the aforementioned important points in order to choose the right firm for your website’s optimization.