For the past few years, a lot of advertisers have shown strong demand for mobile marketing. Such a growing trend is also expected to continue in the coming years. With the advertisements these days that go directly to the consumer’s phones, businesses can benefit from it. However, they have to understand the specific advantages of mobile marketing so that they can tailor their advertising to this new medium. Mobile advertising is also a keyword-driven Internet advertising platform. With this type of advertising, you are able to target potential customers by utilizing appropriate keywords and geographic location. Here are the top advantages of mobile marketing that you may want to consider:
Accessibility It is evident that most people nowadays have mobile phones with them handy throughout the day or night. As a business owner, it can be a good way to reach potential customers regardless of their location. With mobile advertising, you are able to follow people wherever they go. In other words, you’ll have round-the-clock access to your customers.
Size of Medium There are 75% of people these days who own mobile phones. Of these, 55 million are smart phone users. So , this will enable your customers to access the internet by phone instead of using a computer. Thus, if you need to market to the general public, mobile advertising is the way to go because it is relevant to today’s consumer habits. Yellow pages are outmoded and so are newspapers. If you want to check something it is more convenient to just get your phone out and google it or search it from a local directory listing. Convenience is key!
Time Relevance As most customers keep their phones turned on all day long, notifications of sales offers as well as special events will be able to reach them in real time. As you try to reach your customers, your message will be received at their convenience in almost any time of the day.
Cost Another advantage is cost. Mobile marketing will costs just a fraction of what the traditional TV and radio ads cost. With this, you can send and repeat messages in order to remind your customers of what you are offering. The most important thing is that you get a clear ROI understanding unlike other platforms so you can plan your marketing and advertising better. So these are some simple reasons to consider using mobile technology to market your services to local or foreign markets. The technology is changing rapidly and with it will come more opportunities to look and feel different as well as ensure that your brand comes out tops in Brand Differentiation as well as first mover impact if you stay forefront. Do not relax because your competitor are not and they are munching away your market share. Do something. Go mobile!