10 February 2020

B2B Content Marketing Strategy : Inbound Marketing

Inbound Marketingn Marketing Strategy Commerce Online Concept

Is the process of the B2B buying cycle complicated?  In fact, it doesn’t have to be. Most agencies will tell you otherwise. We have found the “koyok” of your B2B pain.  B2B sales/ buying cycles are different from B2C but it can be seamless.   It includes several stakeholders with different agendas. Couple the aversion to…

20 November 2019

Why Are Your Paid Ads Not Working?


If you have all your AdWords down but still are not seeing the kind of returns, you would like or if you have set up a new Pay Per Click campaign account and are not getting any impressions. It is a hint you need to do a bit of account troubleshooting. The fact that your…

28 October 2019

[ PODCAST ] Episode #6: Why Are Your Facebook Ads Not Giving You Results?


Why Are Your Facebook Ads Not Giving You Results? Why Are Your Facebook Ads Not Giving You Results? Hey everyone, Alex Lee here from De Mellows, Singapore’s leading digital agency. We help businesses get more clients and grow their business and authority online. With more than a billion daily users, Facebook is a favourite for…

24 September 2019

12 Reasons Why Your Landing Page Sucks


A great landing page is critical to your marketing success. A landing page will educate and convert your target audience to ensure they make the right move and choose you over your competitors. Here are 11 reasons you should stop making in your digital marketing efforts. There are plenty more but here are some which…

02 August 2019

10 Reasons Why You Need To Have A Digital Marketing Strategy


1) You Don’t Know Where You’re Going It is noticeable that many companies without digital strategy also lack an online market plan for both old and new customers. And without these objectives, it isn’t highly possible that they don’t put much-needed effort to know how much their online presence is faring.   2) You Have…

29 July 2019

Is your PPC campaign killing you? 5 Common mistakes

PPC campaign

We are taking a brief look at some of the common PPC mistakes that are found often on many sites.   Sending Visitors to Your Home Page It is a given fact that every ad created for an ad group has a destination URL or a display URL.  The one that is shown in green…

09 July 2019

5 Ways to choose a digital agency in Singapore

Digital Agency Singapore

Marketing has evolved quite fast. Traditional media is dying, and everyone is jumping to digital and hence, the influx of providers coming on board to fill the gap. There are tons of digital marketing agencies in Singapore and even in the world. How do you choose which is right for you? It can be an…

17 June 2019

What Is A Marketing Funnel And Why You Should Have One


People nowadays have developed the habit of researching on the Internet about any product or service they are planning to buy before actually purchasing it.   They use Google the ” Guru of all things”. The Internet has become an unlimited fountain of information for companies, and inbound marketing has become a priority in digital…

12 April 2019

Why Webinars Are Awesome

Why Webinars Are Awesome

Webinars are an economical substitute to hosting an in-person event. They can also build your brand, help establish you and your company as an industry leader and generate leads to name a few.

19 September 2016

Google Adwords : 3 Mishaps to Avoid


Trying new ways to get customers? Tried Google Adwords? And if yes, do you think AdWords is justifying your ad spend by bringing you good leads? If your ads haven’t been working out for you, it’s actually more likely to be because of something you’re not doing right. Google AdWords is a proven lead generation …

08 September 2015

5 Advantages of Digital Marketing for Small Businesses

digital marketing

The industry’s constantly changing and we’re constantly learning. We love to experiment and analyze. But ultimately, we love to grow our companies. We see that aspect alone as significantly important and deeply fulfilling. With digital marketing, you can bring immediate value to the customer and to the business. What’s more worthwhile than that? Clearly the world …

08 July 2015

5 Super Easy Ways to Improve Your Online Presence


What has always been some sort of a problem for business owners in Singapore and around the world? Improving their online presence. Business owners have difficulties in looking for a way that their customers find information about their products or services. How would they be able to peddle their products if their presence is not …

18 May 2015

What is a full Software Development Life Cycle?


Software development life cycle or most commonly known as SDLC is a cycle during which software gets fully developed. It is your A to Z of getting your software done and only applicable generally for those who are looking at building a software for your IT needs. At this point in time, everyone wants some …

15 May 2015

5 Quick Tips on Mobile App Usability


With the rapid increase in technological innovations and digital what-not’s nowadays, it seems as if the business world has been shrouded by the irresistible desire to produce more ways to cope up with the trend. From the mobility of communication devices to the mobility and convertibility of data, down to the ease of access to …

15 May 2015

Analyze Your Business to Win


To achieve success in the competitive business world, all business management students are taught about the SWOT analysis and how it can help a business. The SWOT analysis looks at both external and internal factors that can influence any business. The analysis has proved so successful that many organizations outside the traditional business environment have …

25 March 2015

Read this before you get your next Web designer!


To enable your product or brand to get the recognition it so rightly deserve,starts by the selection of a professional and suitable web agency or IT Company to handle the task of creating the right web design for your organization. The selected company must have the experience to deliver your sales message efficiently and effectively …

18 March 2015

5 Reasons to choose a Singapore web developer


A person’s identity lies in this – his behavior, his dressing, his achievements and his way of speaking. Using these basic traits as parameters, the identity of a person is judged along with his reputation and utility.

18 March 2015

Rack Software


When it comes to making decision regarding the purchase of business solution software, you need to consider pros and cons of both off the rack and customized software. Here are some differences which would help you in choosing the right one for you!

18 March 2015

Few Ways A Mobile App Can Help Your Business


If you choose to make a mobile app for your business, it is important to be clear regarding your objectives from the beginning and strategize around them. Here are a number of ways a mobile app can help your business. Customer Engagement: One of the best things about the mobile app is that it offers …

17 March 2015

Effective SEO Approach Using Content Management System


There are a lot of inexpensive and cost efficient CMS’ or content management systems available in the market today. Joomla, Drupal, WordPress etc and you can even find in the internet where peddlers are offering some free services offering content management system. How do you rate them in terms of SEO? The fact is you ….

17 March 2015

Comparing SEM With Traditional Advertising.


In the most recent times, web business analysts have started to draw convincing comparison between SEM (Search Engine Marketing) with traditional advertising of the industrial period. The reason is because of the striking similarities in the basic features of both business advertising concepts. While trying to draw a close comparison between the two, a web …

17 March 2015

E-Marketing Strategizing


So, you have a great product that will simply breathe life into the market. Good! Now, all you need to do is market it. And what better way than to market it over the net? We are living in cyber age, after all. Umm… Not so fast, as many e-tailers are likely to forewarn you. …

17 March 2015

Social media optimization: the new buzzword


Ever since e-marketing began to take off in the 90s terms like search engine optimization and pay-per-click have become familiar buzz words. And now, the new kid on the block is a chic and savvy device known as social media optimization or SMO as it is more popularly called. As the name suggests it is …

17 March 2015

Online marketing


Internet Marketing as a Tool for Your Online Promotion If you have an internet based business or you offer website as a portal for other online shops, you can make it even better by engaging in a viable and effective way through internet marketing. This particular type of online promotion is not hard to understand …

17 March 2015

CMS websites: Joomla or Customized?


Content management system is an effective web technology which allows website owners and developers to efficiently manage website contents. There are various types of application for content management system but one of the most popularly used today especially by online marketers is the web content managemen…..

17 March 2015

Effective Tips for a Better SEO Campaign


You want to be on the First page of GOOGLE or YAHOO and perhaps to a lesser extent BING. Well it is easier said than done. To understand how an SEO campaign works is sometimes a very complicated matter but there are some basic and important things you need to know that can guide you through as you discover the benefits of search engine optimization.

17 March 2015

Social Media Marketing: Revolutionizing consumer behavior


E-marketing gurus have been emphasizing for ever so long how important SEO or search engine optimization is with regard to business. But now there is a new catchphrase doing the rounds: Social Media Optimization. It is one of the most dynamic tools of marketing and also marks a noticeable departure from traditional marketing modes. Loosely …

16 March 2015

6 Reasons why Social Media is a must for your company!


That “man is a social animal” is a well known fact, judged over years of observation and evaluation. With this social behavior came the concept of sharing their emotions on an online platform i.e. social network platforms. With the advent of the internet, many local businesses started getting international exposure Considering the fact that the …

16 March 2015

Freelancer VS Professional Web Company?


We usually think twice when it comes to choosing a freelancer of a professional web company for the optimization and marketing of our online business. Most of the experts consider that professional web companies are far better than the freelancers. Why? Some of the reasons have been mentioned below.Read up and you can judge for …

16 March 2015

Search engine Optimization ( SEO )


While many people are trying to promote themselves as the best SEO experts, they however do it wrongly. They pay Google to do it via sponsored ads. I mean.. cmon! If you are really an SEO expert , why don’t you bring your site up without paying Google to do it in the organic search …

Do You Want A Beautiful And Powerful Website

That Can Get You More Leads And Conversion?


We worked with De Mellows for our online marketing needs. De Mellows skyrocketed our web traffic, conversion and revenue. It was just unbelievable!

Ting Chen Abotaniq


We are an Australian head quartered company with an office in Singapore. Upon meeting with De Mellows team we immediately engaged them for our website and without a doubt, we made the right decision.They were very creative and came up with a great looking site and met our timeline and most of all budget.

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10 Digital Strategies In 2019 for SEMs

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De Mellows is an award winning Singapore web design and digital marketing Singapore and the only agency that can give you a comprehensive holistic set of solutions to boost your business.