Blog | Digital Marketing Blogs

Singapore branding agency:
What to look for when choosing one

Leave a Comment / All, Branding / By De Mellows / June 17, 2021 March 3, 2023

When it comes to running a business, there are many considerations to keep in mind. As a result, branding in Singapore is an often overlooked aspect of marketing, even for big companies with more resources to dedicate. Even when companies decide to invest in their brand, this field is specialised and can be challenging to …

Singapore branding agency:
What to look for when choosing one Read More »

5 Examples of Brand Failures To Learn From

Leave a Comment / Branding / By De Mellows / May 4, 2021 March 3, 2023

We have previously shared with you successful branding stories, but did you know that even the most prominent brands have made some of the worst branding mistakes? We will be reviewing them and the lessons we can take away from them. 1. Dove Made Bottles Shaped after Women Bodies Dove launched limited edition bottles in …

5 Examples of Brand Failures To Learn From Read More »

Emotional Creativity – How You Can Use Emotions In Branding

Leave a Comment / Branding / By De Mellows / April 16, 2021 March 3, 2023

‘’People don’t buy for logical reasons. They buy for emotional reasons.’’ – Zig Ziglar. In the New Economy, markets are now consumer-focused rather than product centred. Increasingly, marketers are brainstorming about reaching out to their target audiences with the most innovative ideas. The ability to establish an emotional connection with consumers is one of the …

Emotional Creativity – How You Can Use Emotions In Branding Read More »

How Brands Are Evolving In The New Normal?

Leave a Comment / All / By De Mellows / April 6, 2021 February 27, 2023

Through these unprecedented times, many extraordinary measures have been enforced in companies to protect their people and maintain operation. Through these measures, it has caused significant impacts on the stability and growth of businesses. For instance, in the current environment, old business models may not be relevant anymore. Thus, there is a need for companies …

How Brands Are Evolving In The New Normal? Read More »

When Branding Doesn’t Work

Leave a Comment / Branding / By De Mellows / December 10, 2020 March 3, 2023

Branding is essential, and we are sure you have come across many benefits a strong brand brings about. We see successful brands with powerful branding such as Nike and Apple. Apple’s 2020 brand value stands at $140 billion, ranking as the third most valuable brand in 2020. However, branding is more than just having a …

When Branding Doesn’t Work Read More »

Why Should You Care about Brand Consistency?

Leave a Comment / All / By De Mellows / November 24, 2020 March 3, 2023

Why is it important to create a consistent brand image? Inconsistency is distracting and can confuse consumers to question if they are interacting with the same brand. Achieving brand consistency will help your brand to look more professional and people are more likely to trust you. What does it mean to achieve brand consistency? This …

Why Should You Care about Brand Consistency? Read More »