DEMELLOWS BRANDING NETWORK
The project has five phases: Vision, Persona, Magnet, Value Proposition, Digital, and Automation
For each phase, we will adopt toolkits and best practices from design thinking, branding and business analysis.
Clear objectives anddeliverables are emphasised to provide clarity and accountability at every phase.
PHASE 1 (VISION): We create the vision on what you want to evolve into and iron out the roadmap to reach that goal. We want to position yourself differently.
PHASE 2 (PERSONA): Then the buyer persona which is basically identifying the different kinds of customers your business should reach out to. We use a lot of marketing psychology to create the right messaging and story that can seduce your customers.
PHASE 3 (MAGNET):Third, We do strategic audits on different aspects of your business. Your online presence, your brand message, design, process, even your competitors etc. What are the pitfalls etc and what are the growth triggers you are not having in place. It is intense!
PHASE 4 (VALUE): Next - Value proposition. We create a MILLION DOLLAR value PROPOSITION that will make your clients go WOW. This is the secret formula for your success and This is where you distinguish yourself from the rest of your competitors. We turn you into a real HULK
PHASE 5 (DIGITAL): Then comes the marketing part where we ensure that you have the right go to market strategy after your rebranding. We will show you what is working and what is not so you don't waste money and time trying things that don't work. We have done the research for you.
PHASE 6 (AUTOMATION): Then last comes automation. It is some sort like getting your best salesman working for you 24/7 without them actually doing it. We create a well oiled success machine that works while you sleep.
Branding is not Effective enough in today's digital age. Go ahead ...crush your competitors. It is easy now with
The project objectives should be SMART:
Specific, Measurable, Action-driven, Realistic and Time-bound.
We worked with De Mellows for our online marketing needs. De Mellows skyrocketed our web traffic, conversion and revenue. It was just unbelievable!
“Avis’s skills are impressive. He is one of the best in his field and he is also a very nice person. It's always a great event working with him.”
"A true blue entrepreneur in the IT business. De Mellows runs with passion for their work, service and client follow up. Creative and detailed, the company has helped develop the style and feel for Drinks At Eight. The team has been very patient throughout and clearly understands the needs of the client. Thumbs up!"
”De Mellows did a fantastic job in creating the greatest multimedia presentation for the Asian Centre for Consulting Excellence when we worked together on an ASEAN project launch recently. The skills are setting them apart from most others as does their dedication and innovative conduct for Earned Value interests of the client. Great to be working together. Going the extra miles! Any time again De Mellows”
“We have worked with DeMellows on several web projects where they have been creative, punctual and good value for money.”
“We are an Australian head quartered company with an office in Singapore. Upon meeting with De Mellows team we immediately engaged them for our website and without a doubt, we made the right decision.They were very creative and came up with a great looking site and met our timeline and most of all budget.”
“The decision to utilize a microsite to manage our invitations and publicity for our chalet at the Singapore Airshow 2014 was a first. De Mellows proved their skills in the set up of the marketing system for the event which was challenging because of the various criterion. Led by Avis and his team, De Mellows guided us through the whole process of getting the microsite up and provided great support in it's development, and was patient in accommodating our requirements. Thank you for all the assistance!”
"We have had a few bad experiences with previous web companies hence there was an apprehension when we chose De Mellows for our online and software needs. But they were a breath of fresh air for us and really showed their expertise and professionalism. Their solutions are great and their support is excellent. They are a call away for my needs and it is comforting to know that good guys in the IT industry do exist. A BIG thank you!"
We Acquired Their Services After Checking and Enquiring on the Services Offered As Well As Reading Others’ Testimonials. What stood Out For Us was The Set of Holistic and Unique Approach was Proposed. Even More Respectable, was That They Delivered Eventhough The Timeline Given to Them was Too Short and Within A Month. KUDOS!
"Ferrara is proud to now have a beautifully designed and most importantly functional website. We have the team at De Mellows to thank for being able to continually adapt to our ideas and providing the support needed."
“Upon the launch of my site, I was very surprised to receive several enquiries. As the days progressed, more calls were received from interested parties requesting information on our programmes and courses. Your creativity Speaks for itself.”
“We have had a great experience working with De Mellows. We are already 2 years in the market and tried various ways to get more clients, but we couldn’t reach our goal. De Mellows solved this task easily in a short period of time. We didn't even expect that our customer base will increase in such a short period of time. They revamped our website and backend system, created landing pages and also created various digital platforms to bring in more clients. They also enlightened us that just doing SEM and SEO will not work which was contrary to what other digital marketers advocate. In the end, De Mellows proved their point when our sales improved. After De Mellows implemented their secret formula, our revenue shot up rapidly and it was a pleasant surprise. They are highly recommended!”
"The De Mellows team is an exceptional bunch. Their service was amazing and they did a good job for us for our customized software application. They did an analysis on my company and the direction we wanted and gave us favourable inputs. Unlike other IT companies who just wanted to get a quick bang for the buck by implementing an off the rack solution, they went out of the way to study our business model as well as other leading players in our industry and advised us on what to do and what not to. After the online ERP implementation, we have become more productive and faster in relating with our internal staff and our clients for sure and profits have increased 15% and this was just in a matter of months. We will be using them again in the future no doubt. Thank you! "
"Our company just started a new secondary business and currently we have about 10 sales per week. As we already have had a successful experience working with De Mellows on our mobile app, we asked them for a proposal on how to increase our sales along with a few other marketing agencies. De Mellows came back with a unique online strategy coupled with assessment on our rivals and industry specifics. We were amazed by their professionalism and in-depth expertise which the others did not bring to the table. Yes our sales improved and it is steadily increasing. There is only one company in Singapore that we trust to do our online marketing and that is De Mellows!"