” Doom is near… get ready!” I heard a frail wail from my neighbor while I was passing by. He was saying with a smile.  It seems like an oxymoron when someone is speaking on impending doom coupled with a sly smile. Was he taking it seriously, or is he just cracking a joke on…

Is the process of the B2B buying cycle complicated?  In fact, it doesn’t have to be. Most agencies will tell you otherwise. We have found the “koyok” of your B2B pain.  B2B sales/ buying cycles are different from B2C but it can be seamless.   It includes several stakeholders with different agendas. Couple the aversion to…

If you have all your AdWords down but still are not seeing the kind of returns, you would like or if you have set up a new Pay Per Click campaign account and are not getting any impressions. It is a hint you need to do a bit of account troubleshooting. The fact that your…

1) You Don’t Know Where You’re Going It is noticeable that many companies without digital strategy also lack an online market plan for both old and new customers. And without these objectives, it isn’t highly possible that they don’t put much-needed effort to know how much their online presence is faring.   2) You Have…

We are taking a brief look at some of the common PPC mistakes that are found often on many sites.   Sending Visitors to Your Home Page It is a given fact that every ad created for an ad group has a destination URL or a display URL.  The one that is shown in green…

Marketing has evolved quite fast. Traditional media is dying, and everyone is jumping to digital and hence, the influx of providers coming on board to fill the gap. There are tons of digital marketing agencies in Singapore and even in the world. How do you choose which is right for you? It can be an…