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[ PODCAST ] Episode #6: Why Are Your Facebook Ads Not Giving You Results?

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Why Are Your Facebook Ads Not Giving You Results?

Why Are Your Facebook Ads Not Giving You Results?

Hey everyone, Alex Lee here from De Mellows, Singapore’s leading digital agency. We help businesses get more clients and grow their business and authority online.

With more than a billion daily users, Facebook is a favourite for those who want to diversify their marketing budget. Google is the defacto but FaceBook can be powerful too. Spending money into an ad campaign that is destined to fail isn’t a good strategy. Many brands breaking into online ads don’t see an improvement due to the same issue: they are not accessible to their audiences. There is no recognition and no trust. Here are some reasons why your ads are not giving you what you want.

Unclear Goals
Just like with any other marketing and advertising medium, Facebook is used for a specific purpose. Without a clear goal and a strong strategy in place, the ads will fail. And you are just wasting money.

To get the most out of Facebook advertising, set your goals straight.
The most popular goals of small business in using Facebook are:

  • Building awareness
  • Attracting new customers
  • Increasing website traffic
  • Improving customer retention

Once you planned out your goals, figure out how you are going to achieve this.

Targeting the wrong audience
It does not matter how good your visuals are, how clever your content is or even how excellent your offer is, if you don’t run your ads to the “right audience”, it will flop. Facebook allows you to create a custom scope of audience. The great thing about Facebook Ads is that they provide you with the ability to target your ads so that they appear to the exact audience who will be intrigued about your post or offer and take action.

Boring Ads
Visuals are essential in the digital world. You might want to take a look at adjusting the way your ads look and make it more appealing. Facebook is a very visual platform, and you will want to make sure that your ads are eye-catching to your preferred audience. You must always include a call-to-action within your ad so that people know what to do next. Use minimal text and more visual and try to avoid cheesy stock photos.

In Conclusion:

Running Facebook ads is a fantastic way to generate good leads. It is social media. It is about creating the right strategy and tweaking it until you get it right. It may not work the 1st time around but heyyyy it is about testing and tweaking. Once you get the formula right, scale it to success!

Thank you for listening and email us at ask@demellows.com and get your free consultation today.

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