HOW WE WORK
Take a good look at the 3 companies below and see for yourself why it will never be enough to just have an aesthetically pleasing website.
COMPANY A
COMPANY B
COMPANY C
CASE STUDY
Take a good look at the 3 companies below and see for yourself why it will never be enough to just have an aesthetically pleasing website.
COMPANY A
Website
- Attractive website
- No Traffic
- No Marketing
COMPANY B
Marketing(Praying for) Traffic Conversion
- Professional website
- Multiple sources of traffic and marketing tactics
- Has a small internal marketing team
- Works with digital agency for marketing
COMPANY C
Right Emotional pull Appealing Content Converting tool Drivers Engaging Tactics Social Proof Aesthetically Intriguing
- Has a professional but highly converting site
- Multiple sources of traffic and marketing tactics
- Engaging content ,elements and tools/software
- Powerful sytem to engage ,convert and increase sales 24 hours
- Works with digital agency for marketing
OUR SPECIALISATION
Reputation Management
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Social Proof
Social proof in a marketing context is evidence that other people have purchased and found value in a product or service offered by a business. Because people are more likely to buy a product/service, which others have already bought (the bandwagon effect), social proof can be a way to increase conversions by showing customers how popular a product or service is.
Social proof is an effective marketing tactic.
The simplest motivating force behind social proof is the bandwagon effect – meaning that people are more likely to participate in an action that other people are already participating in. For example, if over five thousand people bought a laptop and are happy with their purchase, logic dictates that you are likely to be happy with the laptop too.
Social proof also helps in conveying trust. Trust is one of the key factors in converting customers online. It is a tough concern to overcome because customers are unlikely to provide their credit card numbers to an unknown business on the Internet. A business can show visitors that they are a legitimate and trustworthy entity by showing many happy reviews or testimonials by clients.
And lastly, using social proof helps communicate authority. In most instances, a testimonial from one expert outweighs that of a lot of reviews from average or unqualified people. You can also demonstrate both social proof and authority by showing logos of big name clients. If a lot of top international companies are using a product/service, the logical conclusion is that this is an excellent choice for purchase.
Social proof can tap into customer psychology, build trust & credibility, and lower barriers to making purchases online.
Examples Of Social Proof
Depending on the product or service, below are some samples of how that marketers can use social proof to boos they conversion rate.
- Happy customers’ testimonials and photos
- Company names and logos, especially from global and well-respected brands
- Case studies of Customers/Clients
- Customer Ratings or Feedback
- Research and Feedback
- Accreditations, approval seals or endorsements from well-respected organizations
- Number of followers on social media platforms
- Download and purchase counts
- Celebrity endorsements
- Testimonials from industry experts
Your industry dictates the types of social proof you should display. An online store might display happy customer reviews, while a B2B business might show a list of corporate customers.
Social proof is great thing to test in your website because it is such a strong psychological influence to customers.
Do you want a beautiful and powerful website
SUCCESS BLUEPRINT
Implement A Proven System Rather
Than Just Doing Digital Marketing And Hoping For A Result.
DIGITAL AUDIT
BUYER PERSONA
STABLE PROPOSITION
IMPLEMENTATION OF FINDINGS
TRUSTAND AUTHORITY BUILDING
FUNNEL AND AUTOMATION
TRAFFIC GENERATION
TRACK, TWEAK AND IMPROVE
HAPPINESS
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Why We Care and Why We Can Help You.
GET YOUR AUDIT DONE By DE EXPERTSGet A Free ConsultationYour business is important to you and you want to grow it. We too understand that because we are business owners. We know that you want an agency that understands your business and can help you in the best way possible. Having been doing this for over a decade we know what it takes to get this done with you without you worrying about poor service, bad work or just sad professionalism. Ultimately you want peace, stability and some professionals handling it for you and advising you as well as guiding you along the way to success. That is what we do day in day out with our clients. Let us help you.
Ebook
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“ Our special formula is using emotional and psychological marketing tactics in our work. That is what sets us apart. We all deal with humans at the end of the day and the only way to win them over is deploying succinct emotional creativity to elicit the right reactions. Thus, that is why we are confident in getting results for clients and why our clients choose us over our rivals. They know we know our stuff.”
We worked with De Mellows for our online marketing needs. De Mellows skyrocketed our web traffic, conversion and revenue. It was just unbelievable!
